Entries Tagged 'Google' ↓

(Cross-posted from the Google Chrome Blog)

Watching the 1985 classic Back to the Future last night, I was struck by how much things can change with time. The main character Marty McFly travels 30 years back in time, only to find that his house hadn’t been built yet, skateboards hadn’t been invented and nobody had ever heard rock ‘n roll.

Looking back today on Chrome’s second anniversary, it’s amazing to see how much has changed in just a short time. In August 2008, JavaScript was 10 times slower, HTML5 support wasn’t yet an essential feature in modern browsers, and the idea of a sandboxed, multi-process browser was only a research project. All browsers have come a long way in the last two years and the web has become much more fun and useful.

Since Chrome’s first beta launch for Windows, we’ve brought our Mac and Linux versions up to speed, and continued to make the browser faster, simpler, and safer across all three platforms. We’ve also introduced a boatload of features, including a more customizable New Tab page, browser themes, side-by-side view, password manager, better privacy controls, built-in Adobe Flash Player, Autofill, automatic translation, HTML5 capabilities and synchronization of various settings such as bookmarks, themes, extensions and browser preferences—just to name a few. Finally, there are now more than 6,000 extensions in our gallery to enhance your browsing experience.

Behind the scenes, we continue to extend the security features that help you browse the web more safely. This includes Chrome’s Safe Browsing technology—which serves as a warning system if you’re about to visit a site suspected of phishing or hosting malware; Chrome’s auto-update mechanism—which helps ensure that the browser is always up-to-date with the latest security updates; and the browser’s “sandbox”—an added layer of protection which prevents malicious code on an exploited website from infecting your computer.

Today, we’re releasing a new stable version of Chrome that is even faster and more streamlined. Chrome is now three times faster than it was two years ago on JavaScript performance. We’ve also been working on simplifying the “chrome” of Chrome. As you can see, we took the already minimalist user interface and stripped it down a bit more to make it easier to use. We combined Chrome’s two menus into one, revisited the location of the buttons, cleaned up the treatment of the URL and the Omnibox, and adjusted the color scheme of the browser to be easier on the eyes.

Sliding back into Doc Brown’s DeLorean and setting the dial ahead by a few months, we have more in store for Chrome. As always, we’re hard at work on making Chrome even faster, and working on ways to improve graphics performance in the browser through hardware acceleration. With the Chrome Web Store, we hope to make it much easier to find and use great applications on the web. We also ratcheted up the pace of our releases so that we can get new features and improvements to everyone more quickly.

If you haven’t tried Chrome recently, we invite you to download our new stable version today at google.com/chrome. For those of you who have been using Chrome, thanks for a great second year! We hope that Chrome has made your life on the web even better, and look forward to the next year.

Posted by Brian Rakowski, Product Manager

It’s been 10 years since the first version of Google SketchUp was released, and there are more people modeling in SketchUp now that we ever could have imagined—over a million of you a week, in fact. That’s a pretty humbling number of 3D model makers.

People around the world are modeling everything—from a new design for their kitchen to entire cities in Google Earth. For our small part in this global phenomenon, I’m proud to announce that SketchUp 8, the next major version of our 3D modeling tool, is available for download today. We’ve added significant new geo-modeling capabilities that leverage Google’s vast collection of geo-spatial data to make it quicker, easier and more fun than ever to build models of the world around us.

Head on over to our website for the whole story, or just grab yourself a new build and get back to modeling.

Posted by Posted by John Bacus, Product Manager

This is the latest post in our series on the future of display advertising. Today, director of product management Jonathan Bellack looks at our efforts to help online publishers generate more advertising revenue – Ed.

For millions of online publishers—from the smallest blogger to the largest entertainment, news, e-commerce and information sites—online advertising revenue is vital. When publishers can maximize their returns, everyone benefits from more vibrant online content and websites. But the pace of change in the industry can be intimidating—how can a publisher keep up with what’s new, let alone grow their business?

We believe that the new technology we’re developing to make display advertising work better will help to grow the display advertising pie for all publishers, by orders of magnitude. We shouldn’t be asking how publishers can eke another 5 or 10 percent out of display advertising in the next few years. We should be looking at how the industry can double or triple in size.

We’ve previously described our three core display ad products for publishers:

• AdSense, which places the most valuable, relevant ads on our partners’ websites, without the publishers having to sell the ad space themselves;
• DoubleClick for Publishers, our ad serving platform, which maximizes the value of ad space that publishers have directly sold themselves;
• DoubleClick Ad Exchange, a real-time auction marketplace, which maximizes large publishers’ overall returns, by “dynamically allocating” the highest value ad, whether directly sold, or indirectly sold through an ad network.

I wanted to highlight the key principles guiding our future product innovations in this area, as we work to help all publishers maximize their online ad revenues.

1. Making life more efficient
For most large publishers, directly sold ads (ads sold by their own sales force) comprise the vast majority of their ad revenues. But today, selling and managing these ads is frustrating, expensive and often involves tedious manual processes.

Imagine a TV network that receives TV commercials in 100 different formats, languages, lengths and video dimensions, and then has to manually convert, translate and edit them all, then manually count the number of TV sets on which the ad appeared before sending a bill. Sounds crazy, right? Well, that scenario is far less challenging than what most large online publishers face today with display advertising. Today, across the industry, for every dollar spent on display advertising, 28 cents is eaten up in administrative costs. If we can reduce that proportion, it would mean a lot more money going to publishers.

Things like new standards for video ad serving and systems that connect buyers and sellers are helping publishers support the most engaging and creative ads across their sites. But there are quantum leaps to come in this area, for small and large publishers. Think of a political candidate who is seeking donations on his or her website—the candidate can receive money in seconds. Imagine if publishers—even the smallest website—had tools that enabled advertisers to click a button on their site to upload an ad, let them pay for it with a credit card, and then deliver this ad—through the publisher’s ad server—within minutes. This sort of “immediate ad” will become possible as ad serving technology continues to simplify the process of buying and selling ad space.

2. Total revenue management
AdSense selects the most valuable ad for publishers from a large number of ad networks, to maximize ad revenues every time a page loads.

New ad serving and “dynamic allocation” technology, like the DoubleClick Ad Exchange, is emerging that enables ad revenues to be maximized across both directly and indirectly sold ad space, ad impression by ad impression, using real-time prices. Second by second, across millions of ad impressions, this can meaningfully boost major publishers’ revenues. Using this technology, the average price that a publisher receives for ad space sold through the Ad Exchange is more than 130 percent higher than the average price of ad space sold directly to ad networks. In fact, without this type of dynamic allocation across sales channels, a publisher’s revenues can never truly be maximized.

In years to come, this true revenue maximization can get even smarter. There’s no question that delivering the right ad to the right user at the right time delivers better results. We have years of experience in doing this with search and text ads; we’re now bringing that experience to the world of display. This means investing in a smarter ad server that can automatically learn where and when a given ad will get the best response, as well as manage delivery to deliver those improved results for publishers. This new ad server can even anticipate a publisher’s future events and adjust delivery accordingly—for example, if traffic drops off every weekend, the ad server can automatically speed up during the week to keep everything moving smoothly.

3. More insight and control
Our vision is to provide all publishers the smartest possible advertising system that can give them knowledge and control of everything going on with their ad business. The vision is already becoming a reality: the upgraded DoubleClick for Publishers platform offers publishers 4,000 times more data than its predecessor. And in recent years, we’ve been constantly adding new reporting options for our AdSense partners.

By putting publishers in firm control and empowering them with more data, reports and controls (for example, over what advertisers and ad networks they allow), they’ll be able to make fully informed decisions about ad space forecasting, segmentation, targeting, allocation and pricing. This helps them to extract the maximum value from their sites and uncover new advertising opportunities—the gold that’s buried under their own sites.

4. Betting on openness
An open ecosystem drives meaningful results for publishers. When a wide range of buyers can bid for a publisher’s ad space, through an advertising exchange or network, this creates more competition for that ad space, while giving publishers choice over whose ads they want to appear. On the DoubleClick Ad Exchange, an enormous number of advertisers, belonging to over 50 ad networks, compete for publishers’ ad space. Of course, at the same time, we’re also providing publishers robust technologies and controls that can block any unwanted ads or networks.

Similarly, we believe that one of the best ways to encourage innovation is to open code to the web developer community. Look at the incredible mashups that have been created through the Google Maps API, or the range of mobile devices that have been created from our open source Android code.

This same approach can generate significant advantages for publishers. When we rolled out the upgraded DoubleClick for Publishers, we launched a new public API. This gives publishers and developers the tools to drive innovation and deliver value-adding “advertising apps” for publishers—like inventory analysis, sales workflow tools and more—without having to build an ad server from scratch. This will help drive the next generation of better, more valuable ad innovations.

5. Everything is going to be “display”
Display advertising is about much more than ads in web browsers. People are watching video, reading newspapers, magazines, books and listening to digital music at an ever-increasing rate. They’re turning to a plethora of new devices—smartphones, tablets, e-readers and even video game consoles. We’ve designed our platform, and are continuing to invest in it, to give publishers a single base that can deliver ads into this expanding world—including streaming video, mobile ad delivery and more.

Looking forward, what we call “display” today will just be “advertising”—a single platform that can coordinate an advertiser’s campaign across streaming audio ads in car stereos, interactive mobile experiences on smartphones, and HD video ads on set-top boxes. Imagine if that single platform could optimize the campaign, automatically delivering the best-performing ads, best returns and best mix, across all those platforms. That’s the future we envisage.

An exciting time ahead
We’re unapologetically optimistic about the future of display advertising for online publishers. There’s great innovation taking place in this area that will make the current landscape look primitive within a few years. We’ll keep working hard to help all publishers take advantage of these opportunities.

Posted by Jonathan Bellack, Director of Product Management

(Cross-posted from the Gmail Blog)

People tell us all the time that they’re getting more and more mail and often feel overwhelmed by it all. We know what you mean—here at Google we run on email. Our inboxes are slammed with hundreds, sometimes thousands of messages a day—mail from colleagues, from lists, about appointments and automated mail that’s often not important. It’s time-consuming to figure out what needs to be read and what needs a reply. Today, we’re happy to introduce Priority Inbox (in beta)—an experimental new way of taking on information overload in Gmail.

Gmail has always been pretty good at filtering junk mail into the “spam” folder. But today, in addition to spam, people get a lot of mail that isn’t outright junk but isn’t very important—bologna, or “bacn.” So we’ve evolved Gmail’s filter to address this problem and extended it to not only classify outright spam, but also to help users separate this “bologna” from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.

Priority Inbox splits your inbox into three sections: “Important and unread,” “Starred” and “Everything else”:

As messages come in, Gmail automatically flags some of them as important. Gmail uses a variety of signals to predict which messages are important, including the people you email most (if you email Bob a lot, a message from Bob is probably important) and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better at categorizing messages for you. You can help it get better by clicking the or buttons at the top of the inbox to correctly mark a conversation as important or not important. (You can even set up filters to always mark certain things important or unimportant, or rearrange and customize the three inbox sections.)

After lots of internal testing here at Google, as well as with Gmail and Google Apps users at home and at work, we’re ready for more people to try it out. Priority Inbox will be rolling out to all Gmail users, including those of you who use Google Apps, over the next week or so. Once you see the “New! Priority Inbox” link in the top right corner of your Gmail account (or the new Priority Inbox tab in Gmail Settings), take a look.

Posted by Doug Aberdeen, Software Engineer

Today, you may have noticed a brighter looking Google Translate. We’re currently rolling out several changes globally to our look and feel that should make translating text, webpages and documents on Google Translate even easier. These changes will be available globally within a couple of days.

With today’s functional and visual changes we wanted to make it simpler for you to discover and make the most of Google Translate’s many features and integrations. For example, did you know that you can search across languages on Google using Google Translate? Or that you can translate incoming email in Gmail or take Google Translate with you on your phone? We’ve added all these tips on the new Do more with Google Translate page. You can also see some of these tips rotating on the new homepage.

We’ve also created an Inside Google Translate page, where you can learn how we create our translations. Is it the work of magic elves or learned linguists? Here Anton Andryeyev, an engineer on our team, gives you the inside scoop:

It’s always inspiring for us to learn how Google Translate enables people to break down communication barriers around the world. Lisa J. recently shared with us how she uses Google Translate to stay in touch with her grandparents. “I moved to the U.S. from China when I was six,” Lisa told us, “so I speak both English and Chinese fluently but I’m not very good at reading the complex Chinese alphabet.” When she gets an email from her grandparents in China, Google Translate helps her understand the sentences she can’t quite read. She also uses Google Translate when she’s writing her response. “I use Google Translate to make sure I’m using the right character in the right place,” she explained.

Do you use Google Translate to stay in touch with distant relatives? Read foreign news? Or make the most of your vacation? We’d love to hear from you, and invite you to share your story with us. Who knows, we might feature your story on the Google Translate blog!

Posted by Awaneesh Verma, Product Manager